If you're not using Google My Business properly, you're missing out on a huge opportunity to improve your local SEO. With this guide, we'll show you how to take your business to the next level. Click this over here now to learn about Keyword targeting, Schema language, Images, and NAP info. Then, apply all of this to your local SEO campaign! There's no better time to start than today!
Keyword targeting
You may not be aware of this, but your website can have the same impact on your local SEO as your Google My Business listing. This is a good thing because it gives you the opportunity to improve your ranking with local search engines. Your website's metadata, which includes the targeted keyword phrase, plays a large role in local rankings, so you should pay particular attention to it. Adding this keyword phrase to your homepage and first sentence of your on-page content, as well as to your images and alt tags, will help your ranking in local search.
As the number of local businesses grows, the competition for the top spot in Google's search results increases. It's even more challenging if your business is in a growing city. That's where Google's local algorithm comes into play. Fortunately, there are many ways to optimize your local SEO strategy and create a strong presence on Google. Listed below are five ways you can improve your local ranking with your Google My Business listing.
Schema language
If you want to boost your SEO in local searches, you should use schema markup on your website. Search engine robots value structured data on webpages. The process of implementing schema markup is relatively easy. You can use Google's Structured Data Markup Helper to create a schema code, label and highlight webpage elements, and download it for future use. Here are some benefits of using schema markup in local SEO:
In addition to improving your SERP rankings, schema markup can also enhance your local profile by showing up in the knowledge graph and Knowledge Card. Local three-pack listings are still valuable because they show relevant information about the business. However, they have become less valuable over the years. If you want to get the most out of your local SEO, schema markup can help. If you want to increase your local ranking in Google, it will boost your website's presence on the search engines.
Images
If you're trying to increase your visibility on the Google Maps results page, you'll want to take advantage of the images that appear on your business listing. Images on a business listing are highly visible, and they'll increase your ranking by attracting more attention from local searchers. To maximize the potential of these images, you should follow a few simple tips. First, you should remember that Google My Business images should be simple, in-focus, and well-lit. Bright colors will attract more attention in local SERPs. Photos should be no more than 400 x 300 px wide and long, while videos can be up to 100 MB. You can upload videos in several different formats, and it's recommended to choose the right size for your website. Next, you should add a description of the event you're hosting.
Your Google My Business image should feature your company logo, exterior and interior images, and staff members. You should also add a few photos of your team and projects. Posting these images will show Google that you're active and are engaged. This will greatly improve your local search results. Besides, posting pictures will show Google that you're a live business. So, how can you use these images to boost your local SEO?
NAP info
When using Google My Business to optimize local SEO, you should use your company's NAP (Name, Address, and Phone number) to ensure consistency. If you have multiple locations, use the same phone number at each location. The NAP should reflect your business's local address, phone number, and website URL. Having different phone numbers for each location can lead to duplicate listings on the search engine results pages.
To help your business rank well on Google, you can optimize your listings across the web, build backlinks, and write content that is optimized for local search. Consistency is important for local SEO, so be sure to update your GMB NAP information on a regular basis. For example, if you move, be sure to update your GMB listing. If you move, make sure to update the corresponding local listings.
Reviews
There are many ways to use reviews on Google My Business to improve your local SEO. While you cannot control the reviews on the internet, you can influence them to boost your online visibility. You can use reviews as a small case study to help your SEO strategy. You can also mark up reviews using schema/JSON and use stars in search results. Reviews don't necessarily need to be posted on your GMB listing; they can also appear on other websites and help your business's credibility.
It's important to reply to reviews, even if you feel like you didn't personally respond. Whether you're addressing a complaint or just replying to a review, you need to make it worthwhile for your readers. Fake reviews can lead to penalties in the form of lower rankings and Google My Business listings suspension. It's also important to be aware of the law – posting reviews that are defamatory could be a crime in some areas.